AS A WORKING
HUMAN...
We all do have to work our asses off, don't we?
“I’ve been working for roughly 10 years now in the fields of design and advertising. Yet, I believe I still have a lot to learn along my way. A good boss and a friend once told me that the things you can do on a daily basis cannot be considered as your potential, unless it challenges you, that’s the time you will grow in your career and as a person.
Thus, I’m hoping to be part of a company that could help me open new doors for me to explore, learn and succeed.”
GRAPHIC DESIGNER
EMERALD (US CLIENT)
CISCOR SOLUTIONS
January 2023 - PRESENT
Working as a Graphic Designer for EmeraldX —a US client under Ciscor Solutions.
Emerald is an advertising and events agency based in the US. I am part of the corporate team which focuses more into the production of brand books and guidelines for our brands, existing and prospect clients. However, as a corporate graphic designer, I also function as a support to other designers to help them with their respective brands.
Given the position, I have the opportunity to practice my versatility from simple graphic designing to more in depth and critical part of every brand we carry, which is to provide the team and our clients the brand guidelines for them to effectively communicate and share their brands to the rest of the world.
CREATIVES MANAGER
URBANIZE PHILIPPINES
UNITED LIMSUN INT'L TRADING CORP.
August 2021 - December 2022
Being the Creatives Manager for United Limsun International Trading Corporation is really a challenging role. Together with my team, we’ve been handling internationally renowned brands and our very own multi-branded concept store.
As the head for the company’s creative team, I set the directions mandated by my Marketing Head and the bosses, translating their visions into compelling visuals which as if feels like I am breaking barriers from being traditional to bringing something new to their tables.
Essentially, I mostly do key visuals for every plotted campaigns we have on our plate, from concept to final artwork so then I can cascade it down to my team to render. Occasionally, I also edit and render videos for our campaigns whenever my team is on full load. I also lead our in-house photo and video shoots, at times we do guerilla shoots -- and on some cases, I do the modelling so we can produce assets for our respective brands.
Workwise, our dynamics as a team is astounding as we all work collaboratively. We all know our strengths and weaknesses, thus we are able to fill in all our gaps and produce materials that are on or beyond expectations.
As a team, we have paved the way for our brands to finally be noticed as we are able to level up our visuals (as compared from before) and produce assets that our company had never imagined possible.
CREATIVE MARKETING LEAD
NEW BALANCE PHILIPPINES
PLANET SPORTS INC.
December 2019 - September 2020
Being the Creative Marketing lead for New Balance has given me so much opportunities to showcase my skills in variety of mediums available.
From social media down to store roll-outs, I ensure sure every single details go by my way and/or the principal’s direction. I lead campaign store roll-outs nationwide, creating visuals from available assets from the principals upto the very last details.
Aside from New Balance, I also get to work with other brands and concept stores such as Arena, ProTouch, Planet Sports, The Athlete’s Foot and a little of Converse.
CREATIVE LEAD
NUTRITION DEPOT PHILIPPINES
VOSSEN 8 TRADING CORP.
September 2020 - August 2021
As the Creative Lead for Nutrition Depot Philippines, I spearhead over-all creative directions of our campaigns, brands and the company, hand-in-hand with the DMM.
Being granted this role is a breakthrough for my career because it’s never easy to set the direction and standards for any brands because it’s always a gamble - a make or break scenario everytime. Having said that, I’ve grown into a more critical, creative person since I became responsible for the creative directions for our campaigns, in-house photoshoots, and sometimes even video productions together with my mentee MMA.
Since I got in during the pandemic, we maximized the digital platforms available - social media and e-commerce. Thus, we focused more on creating digital campaigns through static and video ads, website and Google ads to penetrate the digital market. But at the same time, helping out our offline market by driving the customers to our physical stores whenever it’s safe and possible.
I work collaboratively well with the team which I confidently think has helped the company level up its branding and image to the audience through various digital channels. Which also helped establish its position in the Philippines as one of the most trusted distributors of the best available fitness and nutrition brands worldwide!
SENIOR GRAPHIC ARTIST
NO FEAR PHILIPPINES, SKECHERS PHILIPPINES, COMPLEX LIFESTYLE STORE & FUSION OUTLET STORE
ICONIC ADVANTAGE INTERNATIONAL, INC.
August 2018 - December 2019
As a Senior Graphic Artist, I’m part of the company’s Creative Services Department and reports directly to our Art Director. I render artworks according to our clients’ requirements which are from our Marketing Associates, Marketing and Brand Managers or the Bosses for their respective brands.
I do advertisements for Social Media usage, Marketing Collaterals and/or Materials, and OOH Media for campaigns cascaded from approved artworks of me or the Art Director by the Bosses.
As one of the seniors, I see to it that I work accordingly to our clients’ expectations with minimal supervision of our Art Director and works collaboratively as well when needed.
CREATIVE MANAGER
X-CLUSIVE MARKETING INC.
January 2017 - June 2018
As a Creative Manager of X-clusive Marketing Inc., I am in charge on leading and supervising our team of Creative Artists to help them successfully deliver artworks and outputs based on our clients' demands.
Nevertheless, I still design but not limited to logos, flyers, business cards, menus and the like - including social media materials for continuous growth on my part as an artist. I sometimes do 3D mock-ups for different marketing and activation needs whenever clients demand to.
Aside from being the lead of my team, I'm also able to work closely with our Managing Director in exploring, brainstorming and conceptualizing other possible marketing materials that we could offer our clients to help them maximize their promotions through various media available in the market.
GRAPHIC ARTIST
SIGHTS & SITES OUTDOOR ADVERTISING INC.
June 2015 - March 2016
An outdoor advertising company that specializes in large format printing, LED's, and various kind of out-of-home media.
As an artist, basically I am in charge of the creative works, such as layouts, ideas/design proposals for the clients or video presentations.
My skills with Google Sketch-Up had also been a good help for me and I believe, also with the company because I was able to put their visions to life through my 3D visualizations. Which I believe somehow helped them with the proposals for their clients.
CREATIVE ASSISTANT
METRO AD-VANTAGE MEDIA MARKETING SERVICES INC.
June 2014 - January 2015
A company that provides services and the needs of the clients, they're either creative ideas, marketing strategies, out-of-home media and organizing events.
As a Creative Assistant, I am used to making graphics, layouts and 3D mock-ups (Google Sketch-Up) depending on the needs of the clients.
This company had helped me hone my skills most especially on the 3D aspect. I was able to make 3D visualization for quite a number of events we held - or what we call an event deck.